Our Story | + Latte & Launch
Our Story

I built what I wish
someone had handed me.

Five marketing systems born from real mistakes, real money lost, and the real frameworks that finally made it all work.

Built From Real Experience
+ Latte and Launch
5 Interactive Workbooks 4.9 Star Rating
The beginning

I had a product that worked.
The business behind it did not.

Customers loved it. They came back, they told their friends, and the reviews were real. But I was doing everything myself. Every email, every post, every launch, every customer service reply. It was not scaling. It was just getting harder.

So I did what most people do when they hit that wall. I hired agencies, bought courses, and paid consultants who promised they knew what they were doing. For a while, I believed them.

After losing enough money to learn the hard way, I stopped outsourcing and started building my own systems. These five workbooks are those systems, written for the person who has a business that works but no infrastructure behind it.

Shopify · Today
New order received
2:14 AM
$97
New order received
6:47 AM
$58
New order received
9:33 AM
$34
Orders from systems running on repeat.
The lessons that cost real money

Every system I sell exists because
something expensive went wrong.

$14,000
The email agency that charged me for sales I was already making.
Flat fee plus 10% of all email revenue. My customers were going to buy anyway, but the agency took credit and took the cut. One month that invoice hit $14,000 and I realized I was paying someone else to push send on emails I could have written myself.
Stolen
The agency that walked away with my customers.
I gave them access to my pixels, my email list, and my customer data because I trusted them. They used it to start a competing business. My own data, my own customers, turned into someone else's revenue.
$100K
The inventory I ordered before I was ready.
A hundred thousand dollars in product sitting in a warehouse I was not prepared to fill. I learned very quickly that growth without systems behind it is just expensive chaos.
Cease & Desist
The trademark fight I could not afford.
A pharmaceutical company sent a cease and desist over my logo. I did not have the legal budget to fight it, so I just changed the logo and kept moving. But the legal fees and the stress of not knowing if I could afford to protect what I built taught me that the foundation matters more than people think.
What we built

Five systems. Real depth.
Built to work together.

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What we believe

The things we will not
compromise on.

Own your systems.

No agency should have more control over your marketing than you do. Everything we teach is built for you to run yourself, forever.

Strategy over hustle.

Posting five times a day and hoping the algorithm picks you up is not a plan. A system is a plan. We build systems.

Built from real experience.

Every framework in every workbook came from running a real business with real money on the line. Scars, not textbooks.

Finish it, do not just read it.

Our workbooks are interactive because reading about marketing is not the same as building your marketing. You fill it in, you talk through it, you walk away with something done.

No fluff. No filler.

Every section earns its place. If it does not teach you something or build something, it does not belong in the book.

Talk across, never down.

You already have a business that works. You do not need a pep talk. You need the infrastructure to scale what is already working, and that is what we built.

Your product already works.
Build the marketing behind it.

Five systems. Real depth. Built to work together.

Questions? hello@latteandlaunch.com

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