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Latte & Launch

The Launch Day
Go-Kit

A 29-item checklist, three email templates, and the cart close playbook for the most important day in your business.

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Latte & Launch

The Launch Day
Go-Kit

Your launch day checklist, email templates, and cart close playbook. Everything you need for the most important day in your business.

Checklist Email Templates Cart Close Framework
1

What is Inside Your Go-Kit

No fluff. No 47-page intro. Just the tools you need for the single most important day in your launch. A checklist, email templates, and a cart close playbook. I built this because launch day used to make me physically sick. I would refresh my Shopify dashboard every 30 seconds like a maniac. I did not have a system. I had anxiety and a prayer. This kit is the system I wish I had back then.

1
29-Item Checklist
Before, during, and after launch. Nothing falls through the cracks.
2
3 Email Templates
Cart open, social proof, and cart close. Copy, customize, send.
3
Cart Close Framework
The final 48 hours playbook. What to do when the clock is ticking.

How to Use This

Check the boxes as you go through the checklist. For the email templates, answer a few quick questions about your product (use your phone's mic icon to talk your answers). Then tap the Copy Prompt button, open claude.ai (free), paste it in, and get your full email written in seconds. Follow the cart close framework in real time during your launch.

How the AI Email Writer Works
1. Answer the questions in each email section
2. Tap "Copy Prompt" at the bottom of each email
3. Open claude.ai, start a new chat, and paste
4. Get your full email back in seconds, ready to send
2

Launch Day Master Checklist

0 / 29 done
Before Cart Opens24 hrs before
Sales page is live and tested on mobile (click every link, read every word)
Checkout and payment link works. Do a real test purchase.
Email sequence is loaded, scheduled, and links are tested
Launch day social content is batched and ready to post
Story or reel announcing cart open is filmed and saved
Launch team and close friends alerted to share when you go live
Bio link updated to point directly to your sales page or product
Pinned post updated with launch announcement or teaser
Final waitlist or teaser email sent ("Tomorrow is the day")Night before
Delivery system tested (digital download, shipping labels, booking page)
During LaunchLaunch day
Cart open post is LIVE7-9 AM
Cart open email is SENT7-9 AM
Stories running every 2-3 hours (minimum 5 stories today)
DM everyone who engaged with your pre-launch content
Reply to EVERY comment within 1 hour of posting
Screenshot first sales and share to stories
Midday: if sales are slow, post additional social proofMidday
Evening: share behind-the-scenes of orders coming inEvening
Check email open rates. Resend to non-openers with a new subject line.
After Cart ClosesWithin 48 hrs
Send "cart closed" confirmation email to your list
Thank your audience publicly (post + stories)
DM every buyer a personal thank you (even if it is short)
Send delivery or onboarding email to buyers
Save every testimonial, screenshot, and DM (you will need these)
Track final numbers: revenue, units sold, conversion rate, email opens
Write down what worked and what you would change next time
Plan your post-launch nurture sequence (buyers and non-buyers)
Ask 3-5 buyers for a review or testimonial within 48 hours
Take a breath. You launched. That is more than most people ever do.
Launch Day Notes
Pro Tip The first launch is always the hardest. My first one? Three orders. Two were from people I personally texted the link to. But that launch taught me more than any course ever could. Your second launch will be sharper. Your third will feel like a machine.
3

Email Template: Cart Open

Cart Open EmailBest Sent: 7-9 AM Launch Day
The Announcement

Fill in each field below. Use your mic icon to speak your answers. When you are done, tap the copy button at the bottom, open claude.ai (or any AI), and paste it in to get your email written for you.

Your Subject Line
Your brand's tone of voice
Your product or offer name
Why did you create it?
Top 3 things the buyer gets
Price or launch offer
Link to buy
✨AI Email WriterWorks with any AI

Tap the button below to copy your personalized prompt. Then go to claude.ai, start a new chat, and paste it in. Claude will write your email in seconds. Works with ChatGPT and Gemini too.

4

Email Template: Social Proof

Social Proof EmailBest Sent: Day 2-3 of Launch
The Momentum Builder

Fill in each field below. Use your mic icon to speak your answers. When you are done, tap the copy button at the bottom, open claude.ai (or any AI), and paste it in to get your email written for you.

Your Subject Line
Your brand's tone of voice
How many sales or sign-ups so far?
A real customer message or review
What result are buyers seeing?
Your offer (what they get, price, deadline)
Link to buy
✨AI Email WriterWorks with any AI

Tap the button below to copy your personalized prompt. Then go to claude.ai, start a new chat, and paste it in. Claude will write your email in seconds. Works with ChatGPT and Gemini too.

5

Email Template: Cart Close

Cart Close EmailBest Sent: 2-4 Hours Before Close
The Final Call

Fill in each field below. Use your mic icon to speak your answers. When you are done, tap the copy button at the bottom, open claude.ai (or any AI), and paste it in to get your email written for you.

Your Subject Line
Your brand's tone of voice
Product name and closing time
What does the buyer get?
Price and value
Why you believe in this (one honest sentence)
Link to buy
✨AI Email WriterWorks with any AI

Tap the button below to copy your personalized prompt. Then go to claude.ai, start a new chat, and paste it in. Claude will write your email in seconds. Works with ChatGPT and Gemini too.

6

The Cart Close Playbook

What to do when the clock is ticking and every hour counts.

48H
Prep
24H
Ramp
12H
Push
6H
Urgent
1H
Final
✓
Closed
If Sales Are Slow
Go live and address objections in real time
Share a raw, personal story about why this offer exists
DM your warmest leads individually (not a copy-paste blast)
Post a customer result or testimonial with the link
Offer a fast-action bonus for the last 6 hours
If Sales Are Strong
Share the momentum publicly ("X people joined today")
Screenshot notifications and share to stories
Create FOMO with real scarcity (spots, inventory, time)
Thank buyers publicly and let their energy pull others in
Keep posting. Do not coast. The last hours are the biggest.

You built something that works. You watched people use it and come back for more. Staying quiet about that during the last few hours of your launch would be doing your audience a disservice. They need to hear from you one more time. That is what the final push is for.

Pro Tip Fake scarcity destroys trust. If you say "only 5 left" and there are 500, your audience will figure it out. Real urgency comes from real deadlines, real limited inventory, real price increases. Use time-based urgency and let the deadline do the work.
Ready for More?
The Launch System

You just used the launch day plan. The full system covers every phase before, during, and after your launch. From building your waitlist to closing your cart to turning buyers into repeat customers.

✉️
Every Email
Written for you
📋
Full Funnel
Pre to post launch
✨
AI Prompts
Built into every step
🎤
Voice-First
Talk, do not type
The system behind six and seven figure launches
Get the Full System →

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